“Let’s cheer as the first of the baby boom generation, the healthiest, best-educated and wealthiest in the nation’s history, turn 65. Celebrate their vitality and especially their variety -- a generation that spans the Beatles and Springsteen, that crusaded to end a war and stop the spread of nukes, that powered an explosion of new technology, fueled the feminist revolution and joined the battle for civil rights,” according to AARP, the American Association for Retired Persons.
Approaching retirement, Boomers are becoming seniors and are beginning to prepare for retirement and to move into active adult communities. Sun City West, Arizona has taken notice of the arrival of the Baby Boomers with marketing plans geared toward them and the study of future social gathering places. The community is prepared to change for this new generation of seniors.
“Sun City West will transform itself due to the activities and social preferences of those just entering the “boomer generation“, says Jack Steiner, a member of the Boomer Club in Sun City West. “Those activities will be more vigorous and be totally different than what existed when Del Webb built this community“ 50 years ago.
A Baby Boomer is someone born in the 20 years following World War II. A lot of the boomer seniors are still working and Sun City West restaurants and retailers may have to accommodate these working golden agers by staying open a later than the usual 8 PM closing times.
Baby boomers think (and sometimes act!) like they are still 30 years old and in order to appeal to more active seniors, the area will include additional nighttime activities plus adding a few sports bars and or dance clubs within the walls so residents can continue acting the age the Boomers feel they are. Boomers are not out to disrespect older seniors, just want to enjoy life as they have come to know it.
Sun City West offers many amenities that would attract seniors of any generation including four community recreation and fitness centers, seven golf courses and a 30-lane bowling alley. There are outdoor concerts most of the year and with this new rock generation arriving, you can be sure there will be some outstanding classic rock coming to town.
For more info on Sun City West, visit: www.suncitywest.org or contact Kathleen McMullen, Dream Home Catchers, www.dreamhomecatchers.com, 623-512-8152.
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