Friday, January 7, 2011

Focusing on Purchasing a Closet, Not Staying in It.

As a real estate professional and member of the gay community, I am often asked, “Why do you focus on the gay community?”  I am a real estate agent; I help people buy and sell houses.  Sexual orientation does not change that fact. But it occurs to me that the majority of Realtors do not understand the gay community or their wants and needs.
It’s not that gay and lesbian home buyers are that different.  Actually, we are quite the same. However, as a real estate professional, I understand that a good agent does more than just “find a house.” We Realtors provide understanding and guidance on the largest purchase in a person’s life. But more than that, buying a house should be a fun and personal experience.
Over the years, I have worked with several clients that have come to me after a negative experience with other realtors. It’s not that these real estate professionals aren’t good Realtors.  Rather, that buying a house is still a process firmly associated with a “traditional” heterosexual family.  The advantage in working with a professional who specializes in the gay market is the process and perhaps the result.  Instead of defining (or defending!) yourself against the assumed norm, you are allowed to be you, without the embarrassing questions.
In buying your previous homes, you may have heard, “Surely you want separate bedrooms and baths, so I’ll show you homes with two master suites.”  What possible answer is there:  1) Make it clear that you are sleeping in the same bedroom…..and then the awful answer, “oh, I see”, followed by the uncomfortable pause; or 2) Say nothing.
Some of my clients are still not “out” or want their privacy or just don’t want to answer these kinds of questions.  The buyers may fear being disrespected by the agent, not getting quality service or perhaps creating an uncomfortable situation for both parties.   
Or buyers are asked, “Which one of you will be on the title?” The assumption being that one person is making the purchase and the other will be a renter.  Many laws that govern home ownership and property are still based upon heterosexual norms and legal definitions of marriage. Understanding those regulations and protecting the rights of both parties does require a level of expertise and knowledge that many real estate agents lack.
My partner Kris and I know all too well the pain and discomfort that comes from these questions.  The good news is, not all real estate agents ask them. That’s why I specialize in the gay community. Instead of questioning your personal sleeping preference, what we really want to know is “Do you want a pool?”, “How many bedrooms and baths would you like?”, “How much do you want to spend?”  You know the important stuff in buying your next home.  It’s this level of understanding, protection and empathy that every home buyer deserves. So, yes, I do specialize in the gay community not because they are special, but they are special to me.

1 comment:

  1. Well stated. Keep up the good work. It will get noticed by those who care.

    ReplyDelete